Frith's Meaning of Ads

Tiffany & Co Diamond Engagement Ring Promise Me (1998)

For my Frith analysis I chose to use a Tiffany's Ad. The surface of this ad shows what appears to be a heterosexual couple. The woman is holding Tiffany's famous blue box, which is the only thing in the picture that is not black and white. The slogan "Promise me so" is in small print to the side of the woman. However, the Tiffany Logo is bold and noticable at the bottom of the ad.

By doing this, the advertiser's intended meaning focuses on the little blue box. If she has the blue box, she will be happy.  Its not what's inside that is important, as long as its from Tiffany's. The blue box is iconic, and in our society has become synonymous with marriage and happiness. If you get her, you will have a perfect, happy life together.